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You wish. Off-metadata factors are the ones out of your control (but you can influence them): installs volume, ratings and user reviews. Where do I see traffic volume and keyword difficulty for a certain keyword? Keenmobi provides you with the traffic volume and keyword difficulty for various keywords. This therefore means that ASO is not something you can do once and be done with. App Store Optimization – Increase Visibility and Acquire More Users. Keep on monitoring the evolution of your app and your competitors.

It can sound simple in theory, but in fact, takes a while trialing and fixing mistakes. App Store Optimization has become the new standard for mobile app marketing. Such apps can be categorized under Real Estate or Lifestyle. Implementing an ASO strategy for Google Play is a process that embraces optimization of your app’s on-metadata and off-metadata. App Store Optimization: What is it? We aren’t writing again about this, but basically, ASO is the process of optimizing a mobile app in order to get the maximum visibility and the highest conversion rate to install in the app stores. Some people call it “App Store SEO”, because of its similarity with web Search Engine Optimization.